WASH United's fun, game and sport-based activities to raise the profile of sanitation and hygiene

Purpose

Raising the awareness for sanitation and hygiene in Ethiopia, Kenya, Lesotho and Uganda among the general public and among poor and marginalized people through the use of power of sports superstars, interactive games and positive communication

Activities

Under the grant, WASH United has implemented the following activities in the target countries of Uganda, Ethiopia, Lesotho and Kenya: i) Public awareness campaigns ii) Media work and iii) WASH in Schools (except Ethiopia).

In India, where we had originally only planned a small test campaign on cricket grew, our idea for a travelling WASH carnival caught the imagination of the entire sector. In the end, actors such as the Government of India, Arghyam, SDC, Unicef, WSSCC, WaterAid and many more joined the “Nirmal Bharat Yatra/Great WASH Yatra” to turn it into a multi-channel mega-campaign

Countries of activity

Location of main activity

Objectives

WASH United programme has defined the following 3 objectives:
1. Close the relevance-gap between WASH and other more attractive development issues and turn WASH into a key social and development issue;
2. Promote WASH behavior change in schools and football teams that can reduce morbidity and mortality from diarrheal diseases among children and adolescents;
3. Build WASH United’s capacity to engage in a broader range of campaigns, regions, and audiences.

Further information

Research or implementation partners:
GIZ has managed the Grant on behalf of WASH United. In countries we have strategic partners and country coordinators.
Ethiopia: WASH Ethiopia Movement
Kenya: Hakijami Trust, from March 2013 onwards own office team. Local partners have been Matahare Youth Sport Association (MYSA), Hodari and Our Child Foundation.
Uganda: Uganda Water and Sanitation Network (UWASNET) with local partners YES, CIDI, Divine Waters, and Kampala City Council Authority.
India: Quicksand, from December 2012 onwards own project team

Filter tags

Behaviour change Bill & Melinda Gates Foundation East Asia & Pacific Educators Enabling environment and institutional strengthening Global Health and hygiene International NGO Journalists Practitioners Public awareness, advocacy and civil society engagement Schools Sub-Saharan Africa

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