To achieve market-based sanitation solutions in rural Cambodia and support the dissemination and replication of the Sanitation Marketing approach into other countries.
This project is for the rapid scale up of Sanitation Marketing to move toward the Cambodian MDG of 30% rural sanitation coverage by 2015. During the project period, iDE catalyzed both supply and demand for the ‘Easy Latrine, facilitating the sale of more than 141,096 improved latrines to rural households reaching 663,151 people (based on 4.7 people per household).
Objective 1: Achieve national scale with market-based sanitation solutions in rural Cambodia
Objective 2: Support the dissemination and replication of the Sanitation Marketing approach into other countries.
Funded by the Bill & Melinda Gates Foundation ($3,987,717), the Stone Family Foundation ($2,100,000), the World Bank WSP ($632,494), and the Global Sanitation Fund ($150,000)
Implementing Partners:
Cambodian Government at various levels – General support, guidance, and connections
Whitten and Roy Partnership - Sales and Management Consultants
inCompass (previously the iDE i-Lab) – Design Consultants
17 Triggers - Behavior Change and Social Marketing Consultants
Kredit - micro-finance partner
VisionFund - micro-finance partner
Behaviour change Bill & Melinda Gates Foundation East Asia & Pacific Enabling environment and institutional strengthening Faecal sludge treatment processes Market development Other funding source or unspecified Other philantropist foundation Practitioners Private sector, including social enterprises Public awareness, advocacy and civil society engagement Rural Specific to one or several countries Toilets or urinals (user interface)
Uploaded by:
danijela milosevic (milli)
Share this page on