Communications Plan of SuSanA

This SuSanA Communications Plan is based on the CAWST Sector Knowledge Management Study which was funded as part of a grant by the Bill & Melinda Gates Foundation (see link below).

The Communications Plan was written mainly by Arno Rosemarin and subsequently endorsed by the SuSanA secretariat and core group

It has 9 Appendices which are provided for download below.

The following were the components of the market survey:

1. A KM needs user survey which was sent to the following mailing lists:
a. SuSanA, CAWST, and Seecon (about 25,000 unique emails),
b. 27 WaterAid Ghana staff
c. RSWN (approximately 3500 emails),
d. Newsletters for USAID (Sanitation Updates), WSSCC and GWP,
e. IISD WATER listserv,
f. LinkedIn lists for WSSCC and GWP,
g. and the Unicef country offices

2. Interviews of the following:
a. 30 professionals from within SuSanA partner organizations to better understand their KM needs and interest in SuSanA,
b. 9 interviews from SuSanA core members and staff of the Secretariat to inform a SWOT analysis of SuSanA,
c. and 8 key informants associated with the MENA and India regional chapters to assess regional potential

3. The above two activities (1&2) resulted in the following:
a. Market Study Report (in PowerPoint),
b. 10 identified “Personas” to support the development of communication strategy recommendations
c. and an analysis of SuSanA’s regional outreach/targeting

4. SWOT analysis of SuSanA’s main attributes

5. Comparison of over 120 WASH KM and networking organizations

6. The two above activities (4&5) resulted in a relative ranking to highlight the average, lead, and SuSanA’s market values in key KM products and services

7. Mapping of 50 organisations that specialise in knowledge management surrounding SDG 6 and those for other associated SDGs

8. Consultation and verification of tentative results with SuSanA Core Group representatives and development of elements for the communication strategy during a series of meetings in Stockholm.

9. Recommendations for the Communications Strategy

10. Performance Measurement System including KPIs (Logical Model, Performance Measurement & guidance for adaptation)

Additional information

The titles of the Annex files available for download below are:

Annex 1: SuSanA personas
Annex 2: Key comparative factors of KM products and services
Annex 3: Comparative study WASH and SDG platforms
Annex 4: SWOT Analysis
Annex 5a: Performance Measurement Template
Annex 5b: Performance Measurement Template (Excel file)
Annex 6a: Baseline User Survey report
Annex 6b: Baseline User Survey report (presentation)
Annex 7: Regional Analysis
Annex 8: SuSanA Member Survey
Annex 9: Concept Note Revitalising the Working Groups
Components of the SuSanA market survey

Bibliographic information

SuSanA (2017). Communications Plan of SuSanA. Sustainable Sanitation Alliance (SuSanA), Eschborn, Germany

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English Europe & Central Asia Publications by SuSanA

Further readings

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