Reaching Millions via Social Media - Scaling-up approach by S2HSS Nepal & WAPO-RE
Pande,S., Seiz, T., Schlenk, J. (2022)
Published in: 2022
Pages: 3
Publisher:
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn, Germany
Author:
Pande,S., Seiz, T., Schlenk, J.
Uploaded by:
SuSanA Admin
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Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
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There is no doubt that social media can be an instigator of social change. Successful social media campaigns can greatly contribute to increasing the visibility of initiatives and can boost scaling-up efforts. However, to make the campaign successful, it’s essential to get the ingridiences right.
Inspiring for you could be our experience with the highly successful social media campaign #NepalsMenstrualMovement where cooperating with a Goodwill Ambassador who has a solid reputation and is popular among target groups was a key ingridient. Choosing a representative for our project that has a wide area of influence and can credibly represent the motivation and goals of our campaign has proven to be a success factor to spread our message, reach a broad audience and garner positive publicity.
The results of #NepalsMenstrualMovement truly speak for themselves. Interested? Get in touch with us!
Bibliographic information
Pande,S., Seiz, T., Schlenk, J. (2022). Reaching Millions via Social Media - Scaling-up approach by S2HSS Nepal & WAPO-RE. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn, Germany
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