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The next 4 billion people - Market size and business strategy at the base of the pyramid

Hammond, A. et al. (2007)

Published in: 2007

Publisher:
World Resources Institute

Author:
Hammond, A. et al.

Uploaded by:
SuSanA secretariat

Partner profile:
common upload

4134 Views
23 Downloads

Content - Summary

Four billion low-income people, a majority of the world’s population,
constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy.

Bibliographic information

Hammond, A. et al. (2007). The next 4 billion people - Market size and business strategy at the base of the pyramid. World Resources Institute

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The next 4 billion people

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