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The Fortune at the Bottom of the Pyramid

Prahalad, C.K.; Hart, S.L. (2002)

Published in: 2002
Pages: 16

Publisher:
Booz Allen Hamilton

Author:
Prahalad, C.K.; Hart, S.L.

Uploaded by:
SuSanA secretariat

Partner profile:
common upload

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89 Downloads

Content - Summary

Low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor.

Additional information

Published in Strategy+Business Issue 26, pp. 1-14

Bibliographic information

Prahalad, C.K.; Hart, S.L. (2002). The Fortune at the Bottom of the Pyramid. Booz Allen Hamilton

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The Fortune at the Bottom of the Pyramid

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