Marketing Compost - A Guide for Compost Producers in Low and Middle-Income Countries
Rouse, J., Rothenberger, S., Zurbrügg, C. (2008)
Published in: 2008
Publisher:
Eawag, Duebendorf, Switzerland, ISBN 978-3-906484-46-4
Author:
Rouse, J., Rothenberger, S., Zurbrügg, C.
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Content - Summary
This guide describes a marketing approach to composting, and is intended to help compost producers run more viable initiatives by unlocking the value of their product. The handbook does not cover everything there is to know about marketing, but starts from basics and introduces the key principles and techniques. These include understanding the ‘marketing environment’, identifying appropriate target customer groups, and developing and promoting products to suit the market.
Bibliographic information
Rouse, J., Rothenberger, S., Zurbrügg, C. (2008). Marketing Compost - A Guide for Compost Producers in Low and Middle-Income Countries. Eawag, Duebendorf, Switzerland, ISBN 978-3-906484-46-4
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Composting, vermicomposting (solid waste), composting toilets English Faeces or faecal sludge Food security and productive sanitation (WG5) Guidelines and manuals Practitioners Urine
